Facebook Ads 101

Daniel Middleton has spent over 15 years mastering the art and science of digital marketing. His journey began in the early days of online advertising, where he quickly realized that data—not just creativity—was the key to driving real business growth. Armed with an MBA from the University of California, Berkeley, he worked his way up from entry-level marketing roles to becoming a Digital Marketing Director at a Fortune 500 company. There, he led large-scale advertising campaigns, optimizing budgets that reached into the millions while fine-tuning strategies that delivered measurable returns.

Later, as the Chief Marketing Officer for a top e-commerce platform, Daniel played a pivotal role in scaling the brand’s online presence, leveraging advanced audience targeting and cutting-edge automation tools to maximize ad performance. Through years of hands-on experience, he developed a keen understanding of how to craft high-converting ad campaigns, decode consumer behavior, and turn marketing data into profitable decisions.

But beyond the boardrooms and campaign dashboards, Daniel’s true passion has always been teaching. Recognizing how overwhelming digital marketing can be for beginners and even experienced entrepreneurs, he began creating in-depth courses to simplify the process. His practical, results-focused approach to topics like Facebook Ad Tracking, Retargeting, and Conversion Optimization has helped thousands of students build successful advertising strategies with confidence.

Today, Daniel is not just a consultant but a mentor, dedicated to equipping businesses and marketers with the tools they need to navigate the ever-evolving digital landscape. Whether you're a small business owner looking to get the most out of your ad spend or a marketing professional aiming to refine your skills, Daniel’s courses provide the clarity and hands-on knowledge needed to succeed.